Do you use email for your prospecting?
When used correctly email can be a great way to open up new business. Unfortunately, very few salespeople can use email effectively to open up new business opportunities. I was reminded of this when I received a typical badly structured sales prospecting email recently. It had a few errors but importantly it faked an authority around why they were contacting me when in fact it was all smoke and mirrors.
Here it is:
Please forgive the direct approach, but my name is xxxxxxxx and I work for The xxxxxxxx Group and I am an online marketing consultant in your market sector.
I really like your site, but you may be curious as to how your site could rank much better for a wider range of relevant search phrases, and with that in mind I wondered if you would like a free SEO audit looking at the meta-data, the keyword density and a detailed analysis of the back-link profile.
That should give you an excellent insight into how your site is performing, and allow us to develop a plan for getting your site some much better search positions.
The audit is free and with no obligation. So do please get in touch.
Thanks and kind regards,
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This came from a UK company and not one of those Indian SEO companies that sends out thousands of emails a day. It also came via my website enquiry form so I know the person had visited my website.
So what’s wrong with it?
Where is the personalisation, the relevance, the promise of a better future and business outcomes for me?
So what could they have done differently?
Here are a few ideas from me and I would love you to leave a comment below with your own ideas.
A very quickly drafted new version of their email could go like this:
FAO: Peter O’Donoghue
We recently noticed you dropped from number 1 to number 2 in Google for your websites main search phrase xxxxxxxxxxx. We appreciate this can have a major impact on the number of inbound leads coming into your business as recent research has shown that the number 1 spot gets around 60% of the search click-throughs whilst the number 2 spot only gets around 25%.
We specialise in working with companies that are already on page 1 for their main search phrases and want to consolidate their position as number 1 without worrying about losing rankings and business by dropping out of the search.
We recently worked with ABC Training company and consolidated their position number 4 to number 1 within 2 weeks which has seen their inbound inquiries double.
We have a system we have designed to allow us to do this quickly and effectively and would like to demonstrate it to you in an online demonstration. Just click this link here xxxxxxxxxxxxx to register and we can show you how we do what we do.
It’s a very structured online demonstration that we can show you in 8 minutes of your time plus whatever time for questions you have of us.
How does your schedule look Thursday or Friday?
Which one would you respond too
Show me you are alive and join the commentary!!