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Sales Systemisation: How to Build a Predictable Sales Revenue Creating Machine

This resource is designed for those unfamiliar with Predictable Pipeline (PP for short) — and for those PP veterans that want a refresher course on the foundational principles of creating predictable sales systems.

It’s also a road map of sorts.

You see — to some degree all senior managers, sales leaders and entrepreneurs are stuck.  There’s just so much to learn in the modern sales environment.

From beginner to seasoned pro — we are all looking to get better at what we do — always looking for an edge. It’s our defining characteristic.

This page is here to give you an insight into who we are and to help you master this predictable sales conundrum!

The Predictable Sales System

It’s the same system that the fastest growing B2B companies in the world are using to drive predictable scale-able revenue.   

This system works for small and enterprise level businesses – all that really matters is the level of execution and commitment to developing a world class sales system.

This system works because it exploits 3 key areas to create controlable predictable revenue in your business.

  • Increase the number of  qualified leads
  • Increase the conversion rate of those leads
  • Increase the average revenue per client

We call it the Predictable Pipeline Sales System or PPSS.

Read this resource section carefully as this isn’t the typical information you find on the internet.

Where Are You Now?

Depending on your current approach to lead generation and sales there are 3 main entry points into this content:

  1. You don’t’ have any predictable sales system in place and or you are heavily reliant on inbound lead generation
  2. You have a structured outbound sales system but it isn’t driving the results you are looking for
  3. You believe you  have a good lead generation system in place but you aren’t converting enough to meetings or business

Peter O'Donoghue, CEO Predictable Pipeline

Do you ever feel like you could win far more business if you could just find a way to get[...]
Do you ever feel like you could win far more business if you could just find a way to get[...]
Do you struggle with profiling your best prospects and then building targeted lists with contact details? You may have experienced[...]

1) You Don't Have A System In Place Or Are Reliant On Inbound Marketing

Nearly every single B2B sales organisation is struggling for leads. For sustainable growth, companies are worried about leads. And not just about how many they can get. A recent study showed that B2B marketers were faced with the 4 biggest headaches of: 

  1. Generating more leads
  2. Improving lead quality
  3. Increasing product/service awareness
  4. Reaching decision makers
  5. Working within budget

So you definitely aren't alone. For some more insight on that research and how we help business generate more leads at a high level then see this article on how we help business struggling with not enough leads

To overcome this challenge companies have invested heavily in 'inbound marketing' and have been sucked into the hype that it is the holy grail of lead generation. To read our perspective on this check out this blog post 'How The Inbound Marketing Myth Is Crippling Businesses Worldwide. It's a great read and shows you how it's not as easy to build a sutainable B2B sales process, aimed at high level executives as the inbound marketers would have you believe.

When companies that are largely using an inbound system come to us to build a predictable and mainly outbound system we hear these reasons why:

 1. They Can't Access Senior Executives

 2. Prospects Are Well Into Their Decision Making Process And Can't Be Influenced

That's no surprise to us as we have seen the research, like the 2014 study by the Aberdeen Group into companies using sophisticated marketing automation software (i.e companies that are still ahead of the game for most industries), showing that the ‘best in class’ companies used a split of:

  • 80% outbound sales and
  • 20% inbound marketing

For precisely those reasons. 

Interestingly…

Hewlett Packard and Kenan Flagler business school researched senior peoples involvement into a buying cycle, and found that senior people are heavily involved at the front end of a buying cycle when they’re seeking to:

  • understand current business issues
  • establish business objectives
  • establish long range business strategy

And are rarely, if ever, involved with detailed research, downloading white papers or calling you for product trials. That is delegated down in the business.

And if you are facing any of these challenges then we operate an absolutely amazing B2B focused lead generation system with guaranteed performance levels which you can see here: Done For You Lead Generation system

2) You Have An Outbound Process In Place And It Isn't Driving The Results For You

That's no surprise to us as we have seen the research, like the 2014 study by the Aberdeen Group into companies using sophisticated marketing automation software (i.e companies that are still ahead of the game for most industries), showing that the ‘best in class’ companies used a split of:

2) You Believe You Have A Good Lead Generation Process In Place But Aren't Converting Enough To Business