In a world of seemingly endless choice around the ways that your business can develop B2B lead generation channels, it seems www.marketingprofs.com believes the single best method to be — Inside Sales. We are obviously in agreement, because that is what we specialise in. But is there basis in their research?
So lets have a look at the results….[arrows style=”arrow-red-7.png” align=”center”]
Their top 3 Ranking:
And they go further to demonstrate that telephone based sales – what they group as ‘outbound’ accounts for by far the most successful B2B Lead Generation method:
Does this come as any surprise to us? Absolutely not! Although there are a few caveats we want to stress:
Having said all of that we couldn’t help but agree that focused, professional outbound B2B prospecting, is still the most effective and predictable form of lead generation.
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